Web Programming using Megento

Overview of the Magento Catalogue

  • How the catalogue is put together
  • The important terminology
  • How to plan your catalogue and what to do before you put your first product in
  • Safeguarding yourself so mistakes can be reversed

Creating and Managing Store Products

  • Step by step process for creating a product
  • Understanding all of the different product types and when to use them
  • The trouble-shooters checklist that will save you time when resolving problems with products on your store
  • Setting up each of the product types
  • Understanding Magento's inbuilt stock control system

Transactional Emails

  • Customising standard emails for example the order email to match your business
  • Opportunities to send out order sensitive promotions

The Content Management System (CMS)

  • Navigation of the backend of the system
  • Difference between the content types
  • Overview of reusable content
  • Setting up content pages in your store
  • Using the WYSIWYG editor to format your content and understanding the elements available
  • Using the media centre to store your library of images that are outside of the catalogue.
  • Methods to help find images in the future.
  • Managing the pages including naming conventions
  • What are static blocks?
  • Creating a static block
  • Using a static block in your content
  • Using static blocks in product categories
  • Introduction to widgets
  • Using widgets in pages of content
  • Using widgets to create product/ category specific content
  • Using widgets to put content information on any page of your site (including checkout process, registration success etc)
  • Using Variables and Customer Variables
  • Setting up and using the system variables
  • Configuring custom variables and where to use them
  • Using variables to create managable marketing messages

Search Engine Optimisation for Magento

  • Optimising products to be 'Search Friendly'
  • How to ensure your website is not seen as 'spam' by the search engines

Creating and Managing Attributes and Attribute Sets

  • The importance of attributes when creating a catalogue
  • Knowing what the different types of attributes are and what to use them for
  • Creating attribute sets and other tasks before you set up a product
  • The many different functions of attributes

Managing Categories

  • The categories options
  • Understanding when to use root categories and when to use sub-categories
  • Defining products within a category
  • Using reusable content (static blocks) and images within the category
  • Setting up filtering so that customers can restrict the view of products to the ones they are looking for
  • Adding custom sort facilities

Customer Information

  • Updating customer records
  • Creating and amending address details (including multiple addresses)
  • Reordering based on previous orders
  • Using customer accounts to help generate up-sell opportunities

Telephone/Offline orders

  • Setting up a customer account
  • Placing an order on an account
  • Taking payments over the phone
  • Discounting orders on the fly